As a seasoned brand designer and content creator, my professional journey over the past sixteen years has always been guided by a single purpose: to create a life, not simply live it. One that resonates with freedom, that doesn't conform to the default settings, and one that values simplicity over what today's society deems as normal.
Through creativity (and a hell of a lot of blood, sweat, and tears), I've built a business that serves my life and prioritizes what matters most—my family and the pursuit of purpose in what I do. And I want to help you do the same.
Beyond the aesthetics you will find here, my mission is to help you build a brand that resonates and to curate life, not simply accumulate it. In a world overflowing with excess, I'm here to advocate for a different kind of abundance—the abundance found in simplicity. It's about crafting a life that sparks inspiration. It's about boldly claiming what we want and to be willing to step outside of comfort zones to get it.
Amid the hustle and bustle, I believe in the power of intentional living. It's about curating more of what inspires, saying yes to what brings joy, and weaving a narrative of purpose into every aspect of our lives.
It's not just a brand and it's not just a lifestyle; it's an art form—a delicate intertwining of purpose and elegance. A way of existing where every detail contributes to the masterpiece of your well-designed life.
NASHVILLE BASED BRAND DESIGNER & CONTENT CREATOR WHO BELIEVES THAT LESS IS MORE, THAT STORIES WILL ALWAYS TRUMP MARKETING BUZZ WORDS, AND THAT TACOS ARE THE RIGHT PICK ANY DAY OF THE WEEK.
Project Life®
Greenlight
Paul Edward Salon + Spa