Let’s just go ahead and say the thing no one else is saying: building a brand is not the same as slapping a logo on your Instagram and calling it a day. If you’re out here doing all the “right” things, posting consistently, DIY-ing your graphics, and still wondering why your brand isn’t exactly lighting […]

Let’s skip the pretense: Mother’s Day is not the time to show up with a gas station bouquet and a “#1 Mom” mug you panic-purchased on your way to brunch. She knows. She remembers. And she will bring the receipts every year after until the end of time. Whether you’re shopping for your mom, your […]

Fast fashion, fad diets, disposable apps—every corner of culture seems built for the thrill of “now.”It’s all “new year, new brand” until no one remembers what you do by Q2. Yet the most discerning people I know are quietly opting out, trading ephemera for longevity. In business, that looks like designing brands that aren’t refreshed […]

I turned 40 last September, expecting a smooth transition into the “new decade” hype: maybe a fresh wardrobe (after my spring cleaning fiasco), a few pearls of wisdom, and some great new goals. Instead? Perimenopause strolled in uninvited, put her feet up, and began rearranging the furniture of my identity. Suddenly there were hot flashes […]

If we were catching up over breakfast this morning—probably 40g of protein because that’s life now, and probably with me rummaging through a drawer trying to find a pen that isn’t chewed on—I’d tell you this: I’m in full-blown reset mode. Closet, house, business, mindset… all of it. Spring came in swinging, and I guess […]

Let’s talk Easter baskets, shall we? Now, before you start picturing Pinterest-perfect masterpieces filled with custom monogrammed everything, a full-blown toy aisle, and enough sugar that could take down a heifer… let me stop you right there. Around here, I like to keep things intentional— not excessive. Because let’s be honest: no child has ever […]